Are you looking for fresh ideas to revamp your content marketing and SEO plan?
Is it particularly
difficult to determine which marketing channels to prioritise for the best
performance and ROI this year?
We can help
if you're under pressure to boost output while working with less budgets.
On April 19,
Pat Reinhart and Allie Bhutani of Conductor and I co-moderated a webinar. The
newest SEO and content marketing trends that will influence the digital scene
in 2023 were examined by Reinhart and Bhutani.
Trend 1:
More people are searching in enclosed spaces
Closed
settings are beginning to deprive Google of market share.
40% of
individuals start their searches on Instagram and TikTok, especially the
younger generation.
For this
reason, Google has enhanced the mobile experience and included additional
visual search options.
Trend 2:
Google updates are being released more quickly
The Google
algorithm will be more unpredictable in terms of SEO.
Google is
now beginning to send out updates more quickly and one after the other.
Expect
Google to change more than ever as closed ecosystems like TikTok and Instagram
start to infringe on its territory.
Trend 3:
Changing Marketing Strategies
One of the
major problems that marketing and content teams have in content marketing is
changes in marketing budgets and goals.
Conductor
conducted research on the performance of SEO and content marketing in 2022 as
well as how marketers saw the output of 2023.
Here’s what
came out:
So how are
you going to balance higher ambitions and expectations with a smaller budget?
Analyse
channel expenditure and ROI, work together with your team, and invest in
natural channels that are profitable and appealing to your audience's
interests.
Can smaller
local companies compete with big national ones for top search results and
generic search keywords when there are so many brands that they overwhelm
consumers?
How SEO
and content marketing are incorporated into overall marketing strategies to help
move the needle
The power of
SEO is generally underappreciated.
However, SEO
encompasses more than just search engine positioning.
Here is how
SEO and content marketing combine to help make progress:
Boost
your authority
The best way
to tackle SEO is to establish yourself as an expert in your field.
You want to
enter, establish your brand, respond to a query, and address an issue.
Afterward,
get professionals to support you so that your authority in that field
increases.
Connect
Teams
When you
instill SEO as a cultural value inside your company, teams collaborate
seamlessly while technology, data, and reporting are centered around it.
Prove ROI
Incorporating SEO into your content strategy helps teams work together and expend less time
since everyone is aware of how each piece of content advances your main
objectives.
Providing
desired content
You'll be
able to develop subjects that connect with your audience the best if you
approach your strategy from a data-driven point of view.
Look at the
videos as well because the information is not all written. Every day, 3 billion
reels are produced, therefore you should consider how to integrate your content
with video.
By 2023, Content Marketing Will Use
AI & Machine Learning
Regarding
content, there will be a change from content writers to content editors who
will be responsible for fact-checking, and output will rise.
AI will
place a strong emphasis on genuine speech and thought. Blogs and social postings from people with distinctive viewpoints and fresh ideas will promote
authority articles.
Without a
doubt, AI is here to stay and will continue to assist you with jobs that often
take a long time, such as writer's block, social media postings, meta
descriptions, event session titles, and many other things.
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